Why should you take our seminar?  Job retention and career advancement depend on enhancing skills and developing talents.  Of strategic importance is effective communication.  By communicating successfully, you show your supervisors that you are a key player on your corporate team.  Through our seminars, you can enhance yourself to be an instrumental part of the company and its future.  If you’re looking for a surefire way to stand out as a strategic employee, improving your communication skills may be the single most important step you can take. Even Warren Buffett, CEO of Berkshire Hathaway and the second richest man in the U.S., comments that the ability to communicate effectively is a great asset to any company.

Our local team from the Greater Cincinnati and Dayton areas combines theoretical and practical training in successful communication.  With more than 50 years of experience in the classroom setting—and more than 15 years in the corporate setting—we can convey concepts quickly and memorably. And, since we are locally owned and operated, our schedule is more flexible than that of the national companies.  Part of our success is founded on the book Grammar Made Easy.  This easy-to-use grammar guide helps you write successfully and powerfully.  One reviewer wrote: “To my knowledge, there is no other handbook like it on the market today.”  The authors spent 4 years in testing this guide in the classroom setting.  Now, they offer you the most concise and understandable explanations of any grammar text on the market.

National data supports the need for Business Writing Seminars and Oral Communication Seminars.  Here is the evidence.

According to the College Board’s Report of National Commission on Writing, “workplace writing is a ‘threshold skill’ for hiring and promotion among salaried (i.e., professional) employees.”  The survey was taken from “120 human resource directors in corporation associated with Business Roundtable” and “produced responses from 64 companies.”  Among the Board’s survey findings (quoted verbatim here):

• Writing is a “threshold skill” for both employment and promotion, particularly for salaried employees.  Half the responding companies report that they take writing into consideration when hiring professional employees.  “In most cases, writing ability could be your ticket in…or it could be your ticket out,” said one respondent.

• People who cannot write and communicate clearly will not be hired and are unlikely to last long enough to be considered for promotion.  “Poorly written application materials would be extremely prejudicial,” said one respondent.  “Such applicants would not be considered for any position.”

• Two-thirds of salaried employees in large American companies have some writing responsibility.  “All employees much have writing ability….  Manufacturing documentation, operating procedures, reporting problems, lab safety, waste-disposal operational—all have to be crystal clear,” said one human resource director.

• Eighty percent or more of the companies in the service and finance, insurance, and real estate (FIRE) sectors, the corporations with the greatest employment-growth potential, assess writing during hiring.  “Applicants who provide poorly written letters wouldn’t likely get an interview,” commented one insurance executive.

• A similar dynamic is at work during promotions.  Half of all companies take writing into account when making promotion decisions.  One succinct comment: “You can’t move up without writing skills.”

• More than half of all responding companies report that they “frequently” or “almost always” produce technical reports…formal reports…and memos, and correspondence….  Communication through email and PowerPoint presentations is almost universal.  “Because of email, more employees have to write more often.  Also, a lot more has to be documented,” said one respondent.

• More than 40 percent of responding firms offer or require training for salaried employees with writing deficiencies.  Based on the survey responses, it appears that remedying deficiencies may cost American firms as much as $3.1 billion annually.  “We’re likely to send out 200-300 people for skill-upgrade courses like ‘business writing’ or ‘technical writing’,” said one correspondent.

Executive Communication Strategies—your ally in successful communication.